Yeah, it was Barbie. And in case you really desperately have some time to kill, here it is.
Oh, the irony. I was just about to start writing about Barbie, and as soon as my mind wanders off and I procrastinate, here she comes, out of absolutely nowhere. I sat through that entire 2 minutes and 30 seconds of advertisement, because I wondered if Barbies have changed over time. But honestly, wtf. I don't know what the heck I just watched.
In a nutshell, the video showcased some sort of Play-Doh pizza, made by two Barbies of different race in fast-food restaurant uniforms using plastic tools and plastic hands. I couldn't take it seriously. But the thing that stood out was that at the end of the ad, it said "You Can Be Anything," and in the background there was an upbeat song that started "anything is possible, we're unstoppable."
So this is what I don't understand. Barbie herself is thin as a stick, with a chest that is "so out of proportion to the rest of her body that if she were a human woman, she'd fall flat on her face" (Prager). But here she is, empowering girls to have freedom, become whoever they want to be, do whatever they want to do. What's the actual message here? Barbie sets a horribly unrealistic standard for girls, but at the same time promotes individualism. Is Barbie really trying to say that to have freedom, a woman must meet these physical expectations? The whole thing is hypocritical, really, and it truly does make sense that Barbie was designed by a man. From what I can see, the only thing that's changed are the different skin colors that Barbies now come in. And of course, that isn't a bad thing. But you'd think that after a while they would realize how impossible Barbie's body is.
I admit to have played with Barbie before, a long time ago. I have two older sisters, so inevitably Barbie was bound to end up somewhere in our house. I remember thinking that Barbie must have been some sort of alien, because I didn't recall seeing a woman who looked like.. that. So perfectly crafted to fit her clothes, her shoes. Plastic is supposed to me malleable right? But Barbie? Nope. Her body is so stiff, so rigid- she may as well be made of metal.
